Our Journey: A Hundred Years of Challenge and Future Innovation

• 1914

  The Early Years: Challenging Innovation

  Founded in Osaka, Nakanishi Umehiko Shoten emerged as a pioneer with the “Club Brand” vacuum bottle. At a time when vacuum bottles represented cutting-edge technology, the company brought this innovation to the world. Its commitment to quality and creativity not only led to remarkable success but also helped shape the foundation of Japan’s early trade with the world.

  
• 1958

  Overcoming Challenges, Toward a New Beginning

  Nakanishi Umehiko Shoten was devastated by the war, but the president’s daughter and her husband founded Higashi Packaging System in Nara. Amidst hardship, they paved the way for a fresh start, carrying the spirit of resilience into a new chapter.

• 1995

  Progress and Breakthrough: The Journey to a Global Company

  Renamed Orient Generalize, the company set its course on mushrooms as its core business and expanded across Japan and overseas. Today, it has evolved into a global enterprise, partnering with people around the world to bring the appeal of mushrooms to a global audience.

• Today

  Carrying Forward Our Legacy: A Bridge to the World

  Honoring the founding spirit and the enduring commitment to building a richer society through international trade, we will continue to pursue new value on the world stage, guided by passion and a spirit of innovation.